Renauld Recreates The Sixty-One

The Renauld brand has a rich history rooted in the second half of the 20th Century. In the early 60’s, Charles Rolley, owner of the highly successful Sea & Ski suntan company, was looking to expand his product line into complimentary merchandise, and launched the first collection of sunglasses in spring 1961. Renauld has now recreated one of its most popular original models and named it The Sixty-One.

Elvis on the set of Follow That Dream (1961)

Elvis Presley was keen to acquire a pair of the new stylish and futuristic ‘wrap-around’ Renauld sunglasses that had just been launched. It was during the filming of the movie "Follow That Dream" in Ocala, Florida, when he spotted someone wearing them in the crowd of autograph hunters that had gathered. His assistant ended up paying $100 on the spot for Elvis’ first pair of Renaulds.

Warren Beatty and Natalie Wood at Heathrow Airport (1962)

Renauld’s reputation during this era was notable, as was their popularity with the international jet set and high profile figures such as Warren Beatty, Mick Jagger and Le Mans racing driver Sir John Whitmore. In 1964, Sean Connery followed the footsteps of Elvis and wore Renauld sunglasses on set, but off camera, during the filming of "Goldfinger".

Sean Connery and Honor Blackman on the set of Goldfinger (1964)

Renauld sunglasses were regularly seen in glamorous locations by those pursuing a sea and ski lifestyle. They were enjoyed by men and women alike across the globe - including Jackie Kennedy, the style-icon famous for her love of sunglasses, who was a great fan of Renauld's signature frames.

Jackie Kennedy wearing Renauld Sixty-One sunglasses

Since its relaunch, Renauld has become popular with a new generation of celebrities and fashionistas who have discovered the enduring beauty and craft of one of the world's most exclusive brands.

Kendall Jenner wearing The Sixty-One Gold with Cezanne Green lenses (2022)